Talous · Privacy

Privacy policy

Last updated: 19 October 2026

Talous (“Talous”, “we”, “us”) is an advertising-operations platform operated by Edge Point. We help advertisers and marketing agencies manage and optimise their advertising campaigns. This policy explains what personal data we process, why, how we protect it, and the choices you have. It is written to comply with Malaysia’s Personal Data Protection Act 2010 (PDPA) and the requirements of the advertising platforms we connect to.

Who this policy covers

This policy covers: (a) people who use Talous (our customers and their team members); (b) the advertising-account data our customers connect to Talous; and (c) individuals who submit a lead form on an advertising platform (such as a Meta Instant Form) belonging to one of our customers, where we process that submission on the customer’s behalf.

Data we process

• Account & profile data. Name, email address, and authentication details for people who sign in to Talous, used to operate and secure their account.
• Advertising-account data. When a customer connects an advertising account (for example, via the Meta Marketing API), we access campaign, ad set, ad, creative, budget, and performance data for the accounts they authorise, to monitor and optimise their campaigns.
• Lead-form data. When a customer runs lead-generation ads, we may retrieve the information that individuals submit through the platform’s lead forms (for example, name, email address, and phone number) so we can deliver those leads to the customer. We process this data on behalf of the customer, who is responsible for how the leads are used.

The margin calculator

When you use the margin calculator at talous.dev/margin-calculator, nothing is sent until you submit your name, email and mobile number. We then keep your contact details (name, email, mobile number, and company if you give one), the numbers you entered, the choices you made (your currency, and how fast you said your results drop as you spend more), and the result you were shown. If you press the calculator again with different numbers, we keep the earlier ones too. We use them only to contact you about your result, by email, phone or WhatsApp. To see, correct, or delete what we hold about you, contact us at [email protected].

Part 2 of the calculator is optional. If you choose to connect your Meta ads, you sign in on Meta’s own page and pick one ad account. We read that account’s name and currency, and its spend, purchases, purchase value and leads for the last 12 months, week by week. It is read-only: we change and post nothing. The permission Meta gives us is used for that one read only: it is held in memory for a few minutes and deleted as soon as the read ends, and the server that does the reading stores nothing. We keep the figures, and the result we worked out from them, with your details for your plan, for the same purpose. To have them deleted, write to the address above.

If you choose to paste your weekly figures instead, nothing is read from any ad account. We keep the weekly spend and results you paste, and the result we worked out from them, with your details for your plan, for the same purpose. To have them deleted, write to the address above.

The webinar

When you sign up for a webinar at talous.dev/webinar, we keep your name, email, WhatsApp number, your monthly ad spend, and, if you give them, your company and who sent you. We also keep where you came from: the referral code in a friend’s link, and the campaign tags (utm and fbclid) in the address of the ad you clicked. We use them to send you the webinar link, a calendar invite and reminders, and to contact you about the webinar and your free Profit Leak Audit, by email, phone or WhatsApp. To see, correct, or delete what we hold about you, contact us at [email protected].

How we use data

• To provide, secure, and operate the Talous platform.
• To monitor advertising performance and generate optimisation recommendations.
• To create, pause, adjust, and report on advertising campaigns at our customers’ direction.
• To deliver lead-form submissions to the customer who collected them.
• To meet legal, regulatory, and platform-policy obligations.

We do not sell personal data, and we do not use lead-form data for our own marketing.

Advertising platforms (including Meta)

Talous integrates with advertising platforms such as Meta (Facebook and Instagram). When you connect an account, we exchange data with that platform under its API terms and your authorisation, and only for the accounts you grant access to. The platform’s own privacy policy also applies to data it holds. You can revoke Talous’s access at any time from the platform’s business settings, which stops further data exchange.

Sharing and disclosure

We share data only with: (a) the customer on whose behalf we process it; (b) the advertising platforms required to deliver the service; (c) service providers (such as hosting) bound by confidentiality and data-protection terms; and (d) authorities where required by law. We do not sell personal data to third parties.

Retention

We keep personal data only as long as needed to provide the service, comply with legal obligations, and resolve disputes. Lead-form data is retained on behalf of the customer and deleted on the customer’s instruction or when no longer required.

Your rights

Subject to applicable law, you may request access to, correction of, or deletion of your personal data, and you may object to or limit certain processing. If you submitted a lead form to one of our customers, that customer is the primary controller of your data; we will forward deletion requests to them and assist as required. To make a request, contact us at [email protected].

Security

We use technical and organisational measures to protect personal data, including access controls, encryption in transit, and the principle of least privilege. No system is perfectly secure, but we work to protect data against unauthorised access, loss, or misuse.

Children

Talous is not directed to children, and we do not knowingly collect their personal data.

Changes to this policy

We may update this policy from time to time. Material changes will be reflected by the “Last updated” date above.

Contact us

For any privacy question or request, contact us at [email protected].